Almarai, L'usine, and ALYOUM are on Brand Finance's list of the 10 most powerful brands in Saudi Arabia in 2023

Brand Finance, the global brand valuation company, has ranked Almarai Company, ALYOUM Company, and L'usine Company among its latest list of the 10 most powerful brands in the Kingdom of Saudi Arabia for 2023.

According to the latest assessment of Brand Finance, Almarai ranked third in its list of the 10 most powerful brands in the Kingdom, as Almarai scored 82.1/100, while the brand (L'usine) ranked sixth in the same list and scored 100/79.3. ALYOUM) ranked seventh in the same list and scored 100/ 76.8.

“The company is well aware of the critical role of the brand throughout its development. Throughout our journey that lasted for more than 45 years, Almarai has continuously worked to build the value of the company’s brand in parallel with its commitment to its consumers to provide foods and beverages with nutritional value and high quality in the various markets.” Abdullah Al-Otaibi, Head of Corporate Communications and Public Relations at Almarai Company, said.

It is worth mentioning that Almarai is the largest vertically integrated dairy company in the world and the largest in the production and distribution of food and beverages in the region. Its brand ranks first in classifying consumer brands in the Middle East and North Africa.