For the 20th consecutive year, Almarai sponsored the Hail International Rally as a Gold Sponsor, reaffirming its dedication to supporting national events and promoting Saudi Arabia’s sports and tourism sectors in line with the objectives of Saudi Vision 2030.
On this occasion, His Royal Highness Prince Abdulaziz bin Saad bin Abdulaziz, Governor of Hail Region, honored Almarai for its sponsorship of the event. The award was received by Mr. Mohammed Al-Balawi, an Executive Director at Almarai. The company also took part in the accompanying activities with a dedicated booth showcasing a selection of its high-quality, healthy products. The booth received an enthusiastic response from visitors who enjoyed a unique tasting experience.
“This sponsorship reflects Almarai’s unwavering commitment to supporting Saudi Arabia’s comprehensive development journey. Through our sponsorship of this premier sporting event, we aim to contribute to building a vibrant society and a thriving economy, which aligns with the goals of Saudi Vision 2030. Our participation in the Hail Rally goes beyond sponsorship; it is about promoting values of excellence and competitiveness within the community,” commented Mr. Faisal Al-Fahadi, Executive Vice President of Corporate Affairs and Communications at Almarai.
Al-Fahadi further emphasized Almarai’s long-term commitment to supporting events that elevate the nation’s profile and attract tourism investments. He highlighted how the Hail International Rally, which draws thousands of visitors and elite drivers from around the world, serves as an ideal platform to showcase the unique cultural and natural heritage of the Hail region, which has a positive impact on local development.
In line with its social responsibility strategy, Almarai places significant importance on supporting national events. The company has previously sponsored several prominent sports and tourism events, including the Taif Winter Racing Season and the Fifth Sports Championship for People with Disabilities, among others. These efforts reflect Almarai’s dedication to enhancing the quality of life and empowering the sports and tourism sectors, which are essential pillars of Saudi Vision 2030’s ambition to build a vibrant society and a prosperous economy.