Almarai Wins Global Kantar BrandZ Award, Leading FMCG Sector in Saudi Arabia and the Region

Almarai announced its recognition with the global Kantar BrandZ award, presented at an event in Riyadh. This recognition reinforces Almarai's leading position among brands in Saudi Arabia and the region. Almarai ranked fifth overall across all brands and secured the top position as the leading FMCG brand in the Kingdom, underscoring its commitment to the highest standards of quality and innovation.

This achievement carries particular significance due to the prestige of the Kantar BrandZ award, the world’s foremost authority on brand value and one of the fastest-growing brand rankings globally and regionally. The award evaluates brands based on their contribution to corporate financial performance, making it an essential resource for understanding brand value and market performance. Almarai's receipt of this award reflects its success in building a trusted, consumer-focused brand that enriches lives every day, aligning with its mission to deliver high-quality, nutritious products. Established in 1998, Kantar BrandZ’s methodology is grounded in rigorous criteria that assess brand performance and value in the market.