Almarai has proudly announced its role as the platinum sponsor of the ROSHN Boccia Championship, a move that reflects its strategic commitment to supporting national sports events, particularly those that promote inclusiveness and social empowerment. This sponsorship is in line with the goals of Saudi Vision 2030, which aims to build a vibrant society that promotes a culture of health and physical activity while increasing sports participation both locally and internationally.
"Our sponsorship of the ROSHN Boccia Championship is not merely about supporting a sports event; it is a reaffirmation of Almarai’s commitment to contributing to the development of the sports sector and enhancing community values such as health and athletic excellence. We take pride in our role in spotlighting this Paralympic sport, and we remain dedicated to supporting initiatives that elevate quality of life and create greater opportunities for sports participation," stated Mr. Abdulrahman bin Mazyad Al-Huwaifadh, Public Relations Manager at Almarai.
This initiative aligns with Almarai’s long-term strategy to support inclusive sports through its partnerships with national sports authorities and ongoing collaboration with community organizations to promote a healthy lifestyle. The ROSHN Boccia Championship is one of the key platforms that showcases the abilities of athletes with disabilities and encourages them to excel in sports.