Almarai Company sponsored the Dates Festival in Hail, which was held under the patronage of HRH Prince Abdulaziz bin Saad bin Abdulaziz, Governor of the Hail region, and organized by the branch of the Ministry of Environment, Water and Agriculture in the region, during the period from 1 to 15 September 2022 AD.
HRH Prince Abdulaziz visited the pavilion of Almarai Company, the official sponsor of this festival, and was briefed on the various varieties of dates under the albashayer brand.
His Highness toured the festival and was briefed on the products of farmers and the cornerstones of government and private agencies participating in the exhibition
accompanying the events, watching several paragraphs that were presented, including the model of the forestry process on several types of dates that the region is famous for.
It is worth mentioning that Almarai is the largest vertically integrated dairy company in the world and the largest food and beverage production and distribution in the Middle East. Almarai also tops the list of the most preferred brands by consumers in Saudi Arabia, as well as leading its products in all GCC markets.