Almarai: The Most Chosen Brand of the Decade in Saudi Arabia

Almarai is the KSA’s most chosen FMCG brand for the past ten years, according to the analysis of shopping behavior since 2012 by Kantar.

According to the analysis of shopping behavior since 2012 by Kantar, Dairy brand Almarai is the most chosen brand in the Kingdom, to following product innovation that enabled it to capture emerging trends and new occasions.

“We are always pleased with Almarai to issue the results of shopper behavior studies, as it confirms that we are on the right path towards achieving the company’s permanent goal of sustainable consumer satisfaction. The mutual loyalty relationship that the company built with Its consumers, and the resulting number of customer satisfaction research and ratings, make us confident to move forward with our plans to develop our products and always provide the best value to our customers.” Said Abdullah Al-Otaibi, Head of Corporate Communication and Public Relations at Almarai Company.

It is worth noting that Almarai company topped the list of the most chosen FMCG brands by consumers in Saudi Arabia for the year 2020; according to the Footprint Brand study issued by KANTAR for research, it also topped the list of brands with the best reputation among Saudi consumers for the year 2019; According to YouGov’s Brand Index. Also, Almarai is the largest vertically integrated dairy company worldwide and the largest food and beverages manufacturer and distributor in the Middle East.